You’ve probably heard of Poo~Pourri, a spray that traps unpleasant bathroom odors with natural oils (moms/wives everywhere owe her a debt of gratitude for it!). While you may not have heard though of Suzy Batiz, the amazing woman behind the product has an equally inspiring story.
Since Suzy built an empire on the unlikely platform of bathroom stink, it shouldn’t come as a surprise that she’s known for her willingness to tackle taboo topics and challenge societal norms. She had to overcome huge challenges and multiple “failures” to reach success. In the end, Suzy credits her mindset and willingness to follow an “alive idea” as the reason she was able to create a company worth $500 million without borrowing a cent or enlisting a single investor.
Episode Highlights With Suzy Batiz of Poo~Pourri
- Suzy’s incredible story of overcoming childhood trauma and later business failure, bankruptcy, and personal breakdown
- How Suzy turned everything around and went on to found a $500 million debt-free enterprise
- The four signs of resonance and how to recognize an “alive idea”
- How the idea for Poo~Pourri came about
- The unique contributions women entrepreneurs have to offer
- What to do if you don’t like where you are in life
- And more!
You never change things by fighting against the existing reality. To change something, build a new model that makes the old model obsolete. – Buckminster Fuller
Resources We Mention
Books Suzy Recommends
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Thank You to Today’s Sponsors
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